Artificial intelligence is one of the most effective ways small business owners can increase productivity and drive more sales
James Moore, director at Bishop's Stortford-based Genmar IT, on benefits of AI for small business owners...
Artificial intelligence is one of the most effective ways small business owners can increase productivity and drive more sales.
However, with every new technology, there is a learning curve. For example: The first time you tried to use your smartphone or iPad you probably found it frustrating and cumbersome. Just like you had to learn how to use those, businesses need to learn how to use artificial intelligence.
What is artificial intelligence?
Artificial intelligence (AI) is defined as the intelligence exhibited by machines or software. AI includes a broad range of methods, systems and techniques that enable computers to do things that would require human intelligence if done manually.
AI can be used to solve problems that are too complex for humans to handle on their own. For instance, AI can be used to help doctors diagnose conditions and recommend treatment options based on past patient history and genetic markers. It even creates new drugs in pharmaceutical companies based on what works best with other medicines.
Customer service chatbots
Customer service chatbots are another way AI can help small businesses. Chatbots can be used to answer simple questions and complex questions, as well as to resolve issues or follow up on unresolved issues. They can also be used to schedule appointments for the business owner or customer service staff members.
Chatbots with AI capabilities can learn from the customer's responses which means that they will become more effective over time at providing answers and resolving problems!
Marketing and sales
AI can also be used to optimise marketing and sales. AI can be used to generate leads, optimise sales or improve pricing.
AI is being used by many businesses in the marketing industry. It is not only being used for lead generation, but it is also being used for optimising the sales process which includes lead generation, email campaigns and website traffic optimisation.
Businesses with fewer than 100 employees may not have a dedicated HR team, but that doesn't mean they can't benefit from AI. It helps HR with all sorts of tasks, including recruitment, employee training and performance reviews, benefits administration and compensation decisions.
To find out more about Genmar IT, visit genmar.co.uk.