Zoe Dee Hair and Beauty celebrating 10 years in Church Street, Bishop's Stortford
Zoe Dee Hair and Beauty is celebrating 10 years of providing a first-class service to its loyal clients in Bishop's Stortford.
Owner Zoe Hobday and her friendly team believe passionately in providing the highest level of hairdressing and bespoke beauty treatments so customers can indulge, relax and be beautiful.
And its glowing reputation for quality and a focus on customer service has ensured the salon has come through a recession and the pandemic to mark a decade at its Church Street premises in the heart of the town centre.
"I can't explain how great our loyal customers have been," said Zoe, who lives in Stansted with husband David and their two teenage children. "They interacted really well with us through email and social media, and really supported us throughout the pandemic. They were fantastic.
"I can't say it's been easy, but going through a recession meant we could pull on those same resources to get through the pandemic."
Zoe, 46, knows Stortford well having lived in Stansted all her life. She went to Forest Hall School in the village before doing her A-levels at The Bishop's Stortford High School.
It was in Stortford that she discovered her passion for beauty when, aged 13, she did work experience at the former Facial Attraction salon and it has been a labour of love ever since.
After gaining NVQ Level 2 and 3 beauty qualifications at Hertford Regional College – she was named student of the year for beauty therapy – Zoe worked in Old Harlow before getting a job in London at Pamela Stevens in Muswell Hill. She worked her way up to manager and then area manager before opening her own franchise in Luton.
When Pamela retired, Zoe, whose middle name is Dee, took full ownership of the Luton business and rebranded to Zoe Dee in 2004. Having always wanted to open a salon in Stortford, she did just that in 2011.
For six months she ran both salons, but during the recession made the decision to liquidate the Luton salon and give Stortford her full focus.
Zoe originally shared the Church Street premises with Patrick Robert ladies' hair salon, run by Julie Butler, with the company known as Patrick Zoe Dee. When Julie stepped down four years ago, Zoe made the decision to take over the hairdressing side in order to offer a complete beauty service.
"We're a friendly team with over 20 years of experience and we pride ourselves on looking after our clients by providing excellent customer service and making them feel special," said Zoe. "We also like to have lots of fun and we don't take ourselves too seriously.
"We're a one-stop shop as clients can have their hair and beauty done all in one place – they haven't got to go anywhere else."