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Ashwells Reclaimed Timber boss who featured on BBC One show Countryfile to feature in NatWest #BeTheRoleModel campaign



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A managing director from Hatfield Broad Oak is one of 15 business owners chosen to feature in a nationwide campaign to tackle stereotypes of female founders.

Janine Davies-Tutt, who runs Ashwells Reclaimed Timber in Bulphan, Essex, has been selected by NatWest for its #BeTheRoleModel initiative.

The campaign aims to create a more inclusive visual landscape that shows entrepreneurs as they really are.

Ashwells Reclaimed Timber founder and managing director Janine Davies-Tutt (46863473)
Ashwells Reclaimed Timber founder and managing director Janine Davies-Tutt (46863473)

The bank, which received more than 3,000 nominations, was impressed by Davies-Tutt's work over the past 30 years to reclaim tropical hardwoods and prevent further deforestation.

The judges also applauded Ashwells' work as founding members of SALVO UK, an organisation that specialises in bringing together like-minded companies within the reclamation sector.

Founder Davies-Tutt, who was featured on BBC One's Countryfile last year, and her Ashwells colleagues reclaim and repurpose FSC-certified tropical timber and temperate British hardwoods.

From its timber mill, the business supplies hard and soft woods to be repurposed into bespoke pieces, from garden planters and seating to street furniture and sea defences.



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