Alex celebrates Epiphany's first anniversary in Bishop's Stortford
A boutique owner is preparing to celebrate the first birthday of her Bishop's Stortford business.
Mother-of-one Alexandra Banks, 29, who opened Epiphany in Riverside Walk on November 11 last year, is planning a party. Tomorrow night (Nov 10), she is inviting family, friends and regular customers to a late-night shopping session featuring special offers and drinks.
Alex believes that the variety of independent shops in Stortford is something that sets the town apart, as unique shops give it a unique identity.
She offers style advice to customers and enjoys throwing in ‘wild cards’ when people are happy to try on several items. “I get my customers out of a rut and encourage them to try something new.”
Alex married husband Sean in 2014 and they welcomed their daughter Penelope to their family on Boxing Day 2015.
“I wrote my business plan when I was on maternity leave,” she said. Starting her own business had been a dream for years, and time away from full-time work provided her with the perfect opportunity to do it.
Epiphany has a band of loyal regulars, including other local mums; Alex has a box filled with toys to entertain children so mothers can browse in peace.