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H&M confirms opening of Stortford store in Jackson Square

Bishops Stortford general views. Jackson Square alteration works, Potter Street. Pic: Vikki Lince
Bishops Stortford general views. Jackson Square alteration works, Potter Street. Pic: Vikki Lince

The worst-kept secret in Bishop's Stortford has been confirmed - H&M is opening a store in Jackson Square.

H&M is to open in Bishops Stortford
H&M is to open in Bishops Stortford

The Scandinavian retailer – formerly Hennes and Mauritz, reflecting its fashions for men and women – is the world’s second largest clothing retailer after Spanish rival Zara with more than 4,500 outlets in 62 countries.

Following the closure of QD Stores in Potter Street, the unit has been remodelled to create a new access and extra shopping space for the precinct. The building work meant rumours were rife about the new, high-profile occupant.

H&M will have a retail area of over 2,000 sq m (21,527 sq ft) and will open its doors to customers on Thursday, November 9 at 11am.

All customers in the queue before 11am will get a 25% discount wristband to redeem in store that day. The first 200 will also receive an exclusive H&M goodie bag.

Carlos Duarte, H&M’s country manager for UK & Ireland, said: “We are very pleased to be opening a brand new store in Jackson Square, Bishop’s Stortford this November. This is an excellent opportunity to introduce H&M’s fantastic fashion offering to new customers.”

Founded in Sweden in 1947, H&M opened its first UK store in 1976. Forty years later, the UK and Ireland portfolio has grown to more than 260 stores.

It launched a garment collecting service worldwide in 2013, offering customers the chance to donate any unwanted clothes and textiles, by any brand, while shopping in-store. All items are recycled, with none going to landfill.


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