Ruby Room to replace Gerry Weber in Stortford town centre
A new fashion and lifestyle boutique for Bishop's Stortford has been welcomed by town councillors.
A new fashion, furniture and gifts boutique for Bishop’s Stortford has been welcomed by town councillors.
Ruby Room has applied to East Herts District Council to install a new shopfront on the former South Street premises of Gerry Weber, the German-based women’s clothing retailer which shut in the summer.
It is set to be replaced by Ruby Room’s fourth outlet, following branches in Leigh-on-Sea, Hertford and Saffron Walden. It is due to open on an unspecified date this month.
Owner Vicki Thomas faced controversy earlier this year when her Hertford shop was targeted by animal rights activists calling for an end to the sale of products featuring real fur.
Members of the town council’s planning and development committee were in no doubt the brand will be an asset to Stortford’s retail heart.
Cllr Holly Drake, who is also a member of East Herts District Council, said: “I welcome a nice clothes shop to our town.” Chairman Cllr Philip Demonti added: “It’s nice to see. We welcome new businesses coming into town, good quality business.”