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Stortford mums set up fashion swap shop at town boutique




Mama Swap Shop
Mama Swap Shop

Two Bishop's Stortford mothers hosted a fashion pop-up event at a town boutique.

Mama Swap Shop
Mama Swap Shop

The Mama Swap Shop at Epiphany Clothing in Riverside Walk was organised by Fay Hicks and Georgia Mathieu and for the ticketed event, mums brought along five ‘preloved’ items from their wardrobe and traded them in for new garments, brought by others.

“It’s a chance for mums to get out, enjoy some bubbly and bag new clothes,” said Fay, who came up with the concept. “And the best bit is they hardly have to spend a penny.

“The idea came to me when I’d had my little boy and was returning to work. My existing wardrobe didn’t suit so I started trading clothes with friends.”

The mums, who are passionate supporters of local businesses, offered food, drinks and a goodie bag for all attendees at the end of the night.

Mama Swap Shop
Mama Swap Shop

“We collaborated with independent businesses to make the event happen,” said Georgia. “For example, we hosted it at Epiphany boutique with Alex Banks, who is a mum herself, food was provided by South Street Pantry and treatments from Sukha London, in Florence Walk, including facials, discounts and beauty products.”

Fay and Georgia said the event was an opportunity for mums and local businesses to come together, network and support each other - the clothes are an added bonus.

“We had plenty of brands and high-end high street items,” said Fay. “That’s what we wanted because at the end of the evening anything leftover was donated to charity.”

The pop-up event is set to return for round two in Spring 2018. For more information see: https://www.instagram.com/mamaswapshop/


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