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Carol's of Bishop's Stortford leaving town after 20 years

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A mainstay of Bishop's Stortford town centre for the past 20 years is relocating.

Lingerie specialist Carol's of Bishop's Stortford in South Street will shut its doors for the last time on September 30 and owner Carol Segal will open her new venture just outside Epping in October.

Carol's fitting expertise has made her a lingerie legend, working on the Harry Potter film franchise and West End shows.

Carol's of Bishop's Stortford owner Carol Segal, right, with Bishop's Stortford BID chairwoman Karen Burton. Picture: Vikki Lince (49741079)
Carol's of Bishop's Stortford owner Carol Segal, right, with Bishop's Stortford BID chairwoman Karen Burton. Picture: Vikki Lince (49741079)

She explained: "I opened my first shop in Whitechapel [in London] in 1987, which I had for 18 years. I decided in 2001 to open another shop in Bishop's Stortford and now we've been in town for 20 years.

"Having a lingerie business for 35 years this year and reaching the great age of 60, I decided I needed to take a change of course for my future.

"We are a very busy shop and I'm so thankful to my amazing loyal customers for the support – excuse the pun – over the last 20 years, but I'm now moving just outside Epping [to Brickfield Business Centre, High Road, Thornwood].

Carol's in South Street (49741204)
Carol's in South Street (49741204)

"It will be appointment only. I am calling it Lingerie by Carol the Fitting Hub as it will be more personal. We'll even be wheelchair friendly."

Carol was keen to stress that it will be business as usual for her award-winning outlet.

It has won Best Reference shop, Best Personal Touch shop and an industry award of the first-ever Lingerie Superstar, and was named a Bishop's Stortford BID (Business Improvement District) Business of the Month for its outstanding customer service.

Carol said: "I also have my website, which you can shop from 24/7. But all my customers know if you call me I will send out orders straight to their door."

Fan Veronica Hughes said: "Carol has been a very personal part of thousands of local women's lives over three generations and her shop has become a Stortford institution, indispensable to locals and devotees across the country – some of whom travel great distances to see her. She will be much missed in the town."

The South Street premises are on the market with Water Lane estate agent Mullucks at an annual rent of £18,000.

Elsewhere in the town centre, the former 139 Apache women's boutique in Potter Street, on the market with Coke Gearing of South Street, is available to rent for £37,500 a year.

The commercial property agent is also offering the South Street premises currently occupied by Trespass for a £48,950 annual rent.

The company is marketing La Dolce Vita's North Street premises because the salon is relocating. The rent is £18,500 a year and fixtures, fittings and goodwill are at a £15,000 premium.

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