East Herts Council steps up safe shopping campaign for Stortford and Sawbridgeworth
East Herts Council is spearheading a new safe shopping campaign for Bishop's Stortford and Sawbridgeworth.
The authority is partnering with neighbouring North Herts District Council (NHDC) to promote Covid-19 precautions as the end of England's lockdown looms on Wednesday December 2.
Up to £132,170 will pay for new planters, temporary barriers, signage and hand sanitisers to ensure physical distancing to keep residents safe while shopping and at work.
A communications campaign to encourage people to 'Shop Safe, Shop Local' will be launched. This builds on the efforts already made by Bishop's Stortford Business Improvement District, town councils and businesses to encourage customers back to town centres.
The measures are being funded by the EU's European Regional Development Fund and the Government's Ministry of Housing, Communities and Local Government.
Cllr Jan Goodeve, East Herts Council's executive member for planning and growth, said: "It's essential we keep our high streets safe. This funding will allow us to add attractive planters to our street scene, which will aid physical distancing, as well as more hand sanitisers and signage to ensure we're as Covid-19 secure as possible."
Cllr Keith Hoskins, NHDC's executive member for enterprise and co-operative development, added: "The 'Shop Safe, Shop Local' campaign will demonstrate the measures that have been put in place to keep everyone as safe as possible and will urge residents to support their local high street during the pandemic by shopping local, whether that be in person, click and collect or online."