Be a Santa To a Senior campaign returns to Jackson Square in Bishop's Stortford
Father Christmas is returning to Bishop's Stortford's Jackson Square to bring cheer to children and garner gifts for the elderly.
Home Instead Senior Care East Herts and Uttlesford is once again setting up a grotto in the shopping precinct, this year with Covid-19 safety measures in place, as part of its Be a Santa To a Senior community campaign from Tuesday December 1.
The home care company's initiative is now in its seventh year. Staff are looking forward to wrapping Christmas gifts donated by members of the public and delivering them to local older people who may not otherwise receive a present.
Children are invited to take a gift for an elderly person to the grotto. In return, they will meet Santa and his elves and receive their own small present. Examples of gifts suitable for an older person include slippers, chocolate, sweets, puzzle books and toiletries.
David Bassett, director and general manager of Home Instead Senior Care East Herts and Uttlesford, said: "We're so happy to be able to continue our Christmas campaign into its seventh year. Every year we see the difference we make to lonely older people at Christmas through donating gifts, and it's lovely to be able to bring a smile to their faces.
"As a home care provider for the elderly, we see how loneliness can affect people, so this campaign is extremely important to us – especially in the light of the ongoing pandemic, as many older people could be isolated from their families over Christmas.
"We'd like to thank the shopping centre for working alongside us again this year to make Santa's grotto a reality. We're really looking forward to seeing children's faces light up when they meet Santa and the faces of the elderly light up when they receive their gifts.
"We're hoping this campaign might be the little bit of fun that children and seniors need after such a turbulent year."
For more information on the campaign, call 01279 295220 or visit https://www.homeinstead.co.uk/eastherts.