Stock Florist set to grow new branch in Florence Walk in Bishop's Stortford
An award-winning florist has picked Bishop's Stortford as the place for her next branch to blossom.
Sam Raindle, 44, opened Stock Florist in the Essex village of Stock, near Chelmsford, in 2014.
She lives 150 yards from the shop with husband Ian, 48, and daughter Frankie-Mae Garner, who trains at Sylvia Young Theatre School, the performing arts academy in Marylebone, London.
"My husband inspired me to take on my own flower shop," she said. "Since [I was] a child, flowers have always been my passion and I've always dreamt of having my own flower shop.
"With his creative mind and my business knowledge, together we've built a brand to be proud of. I couldn’t do it without the love and support of my amazing team – everything we do is always from the heart."
Since taking root, Stock Florist has garnered a bunch of accolades, including Best Wedding Florist at the 2018 British Wedding Awards and Florist of the Year at the 2019 and 2020 Essex Wedding Awards.
Sam is now looking to grow the business in Stortford and is in the process of cultivating her second shop in Florence Walk, in the former home of Guy & Joe's deli, which faces onto North Street.
"We're very excited about the new shop. It's a perfect location and with our expertise I'm sure we can turn it into something beautiful," Sam said.
The opening is set to create four new jobs: Sam plans to take on three additional florists plus a delivery driver.
"I would like to be part of the Bishop’s Stortford community and a go-to florist for the surrounding areas, bringing new potential custom to the area," she said.
"It would be lovely to work with other independent businesses and promote each other."
Sam also has plans to inspire and coach budding florists in the area. "I would love to open a permanent flower school in Hertfordshire – that would be blooming marvellous!" she said.