‘Closing a small independent business can feel like a personal failure akin to breaking up with someone’

Karen Burton, joint-manager of the Bishop’s Stortford BID (Business Improvement District), writes for the Indie

As often as I say “our high street is doing pretty well compared to others”, we must face the reality that many businesses are encountering significant and ongoing hurdles. The lingering effects of the post-Covid period, combined with a cost-of-living crisis, present tough realities for many businesses nationwide and our high street is no exception.

In recent weeks there has been a flurry of sudden businesses closing or relocating.

One of the most startling was the voluntary liquidation of Aristocrat, the long-time high-end clothing retailer. Prior to that, Waffle & More vanished and Buffalo Joe’s restaurant on Church Street closed its doors, returning to their mobile operation.

Relocations include two businesses from North Street: The Oxfam book shop has merged with their South Street store and, last week, Savills moved to an out-of-town location. Additionally, EE ceased to operate from their South Street location, directing customers to Harlow.

Often, businesses keep their struggles hidden from the outside world until it’s too late. Sometimes, the decision to leave the high street or relocate seems best explained only afterwards.

Making the decision to close a business is never easy, whatever the reason. For a small independent business, it can feel like a personal failure, akin to breaking up with someone or admitting to a mistake. My own experience of closing my Northgate End business, Karen’s Cakes, to retire, was difficult, even though it was a happy ending.

However, some brave souls confront these challenges head-on, openly seeking support before it’s too late. One of our cherished independent restaurants recently made a bold move by appealing to their social media followers for help.

Peach, with locations on Church Street and also in Hertford, shared a heartfelt message on the Bishop’s Stortford Community Facebook page, explaining their challenges and inviting the community to meet the new Bishop’s Stortford team this evening (Wednesday July 31) for tipples and nibbles between 5pm and 7pm, asking for feedback and suggestions for improvement.

For me and Madeleine as BID managers, any form of business departure is particularly tough to witness. Our role is to support all levy-paying businesses in any way we can, but without communication from those businesses, our ability to help is limited. As is the case with residents of the town, we too are shocked and saddened when businesses close their doors unexpectedly.

There’s truth in the saying “fortune favours the brave”. Peach have been open with us and now the wider community, which in turn gives an opportunity to rally together and offer our support. Now that we understand their story, we are committed to doing everything we can to help them thrive.

By fostering open communication and community support, we can navigate these challenging times and work towards a vibrant, resilient high street for all.