Hotel Chocolat to set up shop in Bishop's Stortford
Hotel Chocolat is on its way to Bishop's Stortford with a new store in Jackson Square.
The British chocolatier and cocoa grower, with over 80 shops in the UK, is hoping for a sweet future in the former Scott Sports premises.
The Intersport franchise shut at close of play on Saturday June 22. While the arrival of Hotel Chocolat is not imminent, Jackson Square manager Michael Smith confirmed plans were in place for later in the year.
He said: "We're always excited to be able to share news of all our forthcoming openings with our community and we're pleased to welcome Hotel Chocolat to the retail line-up at the centre.
"It's great to hear that Bishop's Stortford is being recognised by such a great brand as this will only continue to improve the offer we have available in the town."
Hotel Chocolat began as an early internet retailer in 1993, founded by entrepreneurs Angus Thirlwell and Peter Harris with originality, authenticity and ethics as the company's founding principles.
In 1998, they created The Chocolate Tasting Club, sending sweet selections to subscribers each month, before opening the first-ever Hotel Chocolat shop in north London in 2004.
Their dream of becoming cocoa farmers was realised in 2006 when they bought the 250-year-old Rabot Estate in St Lucia.
Since then they have diversified with a cafe in London's Borough Market, luxury hotel, restaurant and spa Boucan in St Lucia and the Rabot 1745 restaurant in London.
The brand, which was listed on the London Stock Exchange in 2016, also includes The School of Chocolate at Cocoa Vaults in Covent Garden, a cookbook called A New Way of Cooking with Chocolate and a mobile phone text gifting service.
This year it featured in a two-part Channel 5 TV documentary called Chocolate Dreams – Inside Hotel Chocolat.
The chain's arrival is part of Jackson Square's latest upgrade. The precinct, first developed in 1972 and extended in 2007, underwent a £5.5m revamp in 2017 to provide a total of 44 units.