Picture gallery: The 25 entrants in Isabel Hospice's Bishop's Stortford Christmas shop window competition
It’s not just the motorists queueing on High Street at the traffic lights who admire the window display at Fashion Flooring & Interiors.
Judges in the annual Bishop’s Stortford Christmas shop window competition in aid of Isabel Hospice have picked the store’s festive display as their winner this year.
It was all the handiwork of Kathryn Hughes, who runs the interiors side of the business upstairs while Anthony O’Connell and Dave Orme look after the flooring trade downstairs.
Kathryn spent numerous hours fashioning 60 baubles from fabric to hang from the frosted tree in the window – but it was well worth it.
She said: “It’s nice that the time I spent has been appreciated and it’s nice to support Isabel Hospice.”
Fashion Flooring & Interiors’ success means that for the third year running a business with a flooring element has won the title, but it prevented South Street shop Barnes Flooring – winner in 2018 and 2017 – from completing the hat trick.
Judges Barbara Doherty, life president of Isabel Hospice, Coco’s chocolate and gift shop owner Katie Bradshaw, a former window dresser at Liberty’s in London, and Jackson Square Shopping Centre manager Michael Smith had Fashion Flooring & Interiors just half a point ahead of runner-up, fellow furnishings shop and interior design studio Lark Interiors in Florence Walk.
Joint third were North Street preloved fashion boutique Friends Dress Agency and Devoils Lane pampering palace Urban Spa.
Altogether, 25 shops, cafes and salons paid £10 each to enter the competition, raising £250 for the hospice.
Renee Friend, chair of the charity’s Bishop’s Stortford Fundraising Support Group, said: “We appreciate the continued support of the independent shops and businesses in our town for the window competition.
“Each year we have a couple more entrants as the interest spreads. It’s a bit of friendly competition which raises awareness of Isabel Hospice and also makes the town more attractive.
“The £250 raised could run our in-patient unit for an hour.”
More by this authorPaul Winspear