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East Herts Council urges 'Shop Safe, Shop Local'



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East Herts Council (EHC) is encouraging residents to make a pledge to support high street businesses as non-essential retailers reopen.

The local authority is backing a Shop Safe, Shop Local campaign. Chief executive Richard Cassidy said: "By buying your meat from a local butcher or ordering a takeaway from a local café or restaurant, you will provide much-needed support to your local community.

"The latest research reveals that for every £1 spent with a local, independent business, between 50p and 70p circulates back into that local economy. That's why this Shop Safe, Shop Local campaign is encouraging residents to shop safe and buy local wherever they can.

Good news for local businesses as retailers reopen
Good news for local businesses as retailers reopen

"We all love our high streets, but we all need to do our bit to support local businesses."

The Shop Safe, Shop Local campaign is part of EHC's 'Reopening the High Street Safely' programme.

The authority urges:

  • Make a pledge to support local businesses throughout 2021
  • Take a lateral flow test before shopping in town
  • Give yourself a treat and dine outside in a local pub, café or restaurant
  • When shopping for essential goods and services, abide by the physical distancing signage – remember to keep 2 metres
  • Wear a face covering in store at all times
  • Wash your hands and use hand sanitisers if shopping for essential goods
  • Handle as few things as possible, pick up only what you want to buy
  • When you're making a purchase, use a card – and take your own bag
  • Avoid crowds – if there's a queue, go back later
  • If you have any Covid-19 symptoms, you must self-isolate.

The 'Reopening the High Street Safely' project is receiving up to £118,251 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-20.

East Herts Council chief executive Richard Cassidy
East Herts Council chief executive Richard Cassidy


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