Chocolate factory created by former Choccywoccydoodah worker is latest addition to Bishop's Stortford's Eat 17 store
An open chocolate factory has been created in-store at Bishop’s Stortford’s Eat 17 by former Choccywoccydoodah employee Jade Alterman.
The 28-year-old, who was born in Los Angeles in California and brought up in Brighton, worked at the iconic South Coast store – made famous in a reality television series on British pay TV channel W – for five years.
Jade said: "I then moved to San Francisco, where I worked for a bean-to-bar company which covered the whole chocolate-making process."
She now lives in London Road, Bishop's Stortford, and decided Eat 17 was the perfect place to develop her new project.
"Since I started working with chocolate at the age of 18, I had always wanted to create my own line of chocolate bars, each individually crafted with my own flair," she said. "Eat 17 gave me the perfect opportunity to do just this.
"Through creating an open chocolate factory in store, I feel we can bring a bit of the excitement and people can watch the process."
She wants Eat 17 Chocolate to be the ethical choice for customers. "One of our main goals was to use chocolate that is anti-slavery, against child labour and supports fair pay to cocoa farmers," she said.
Jade says her handmade bars will include some classic combinations as well as fun new flavours, vegan options and the addition of ingredients like honeycomb which will also be created in-house.