Amelia Rose Beauticians & Male Grooming in London Road, Bishop's Stortford, celebrating 20th anniversary
A hidden gem with the community at heart is celebrating 20 years of pampering its loyal customers in Bishop's Stortford.
Amelia Rose Beauticians opened at No 6 London Road at Hockerill in 2001 and expanded five years later, knocking through to the premises next door and growing the male grooming side of the business.
Owner Jane Rose is looking forward to the salon going from strength to strength, having come through the most turbulent of trading years, with the training of youngsters and treatments in care homes all part of the package.
"We're not just a beauticians and, over the last 20 years, we've grown into a real family," said Jane, who went to school in Harlow and has lived in Stortford for the last 15 years.
"A lot of our clients still come in after 20 years and we've got a lot of loyal clients. They helped us survive during lockdown.
"It's been the hardest and most stressful time, wondering if we would survive, but hopefully we're coming out of it now and our doors are still open. We hope people continue to support us as a local business."
Jane had trained as a beauty therapist before taking the plunge and starting her own business in 2001. Her mother Susan Amelia, after whom the business is named, worked alongside her at the beginning with one other member of staff.
She now has a team of up to seven, including manager Alice Boswell-Banks, who joined the salon at 15 as a Saturday girl.
"Twenty years ago we opened up one salon and literally had broom handles for the curtain poles and a little trolley as a nail bar," said Jane. "It's very different now.
"We started with nothing and we've grown. I didn't have a bank loan or anything, I just started from scratch.
"Since we've been here we've had a beauticians next door to us and down the hill there were another three, so in this small area there were four of us at one point. There's nothing wrong with a bit of healthy competition.
"We're definitely coming out of the pandemic stronger after a lot of hard work. Hopefully the changes we've made since reopening are for the better, as well as new treatments to try. All the little touches are making clients feel extra special."
The salon was redecorated during lockdown and two new apprentices were taken on. Holly Turner, 16, and Aimee Fordham, 19, are studying for level 2 and 3 beauty qualifications respectively.
Amelia Rose is a recognised accredited beauty training academy with the TNB training school and works with the Professional Beauty Academy.
"Recruiting new apprentices gives us the chance to demonstrate our skills and pass on our knowledge to enable students to get the best start in their working life," said Jane.
"We also offer beauty services to local care homes for the elderly on a weekly basis."
Jane is looking forward to what the future holds for her business and welcoming more customers to enjoy treatments in a friendly and relaxing environment.
"It's really important to provide that care in the community," said Jane.
"We also like to give all ages a treat, and you start out with one of our kids' pamper parties. You name it, we do it!
"We always have monthly offers, too, so please look us up on Facebook to keep updated.
"I never imagined I'd still be doing this 20 years later, but I love every minute of my job because it really is like a family."