East Herts and North Herts district councils join forces to boost shopping in Bishop's Stortford and other towns
East Herts and North Herts district councils have joined forces to welcome residents back to their towns' high streets safely.
A digital advertising van will tour the two districts as part of an online and print campaign, and a newsletter is set to drop through every household's letterbox.
Cllr Jan Goodeve, East Herts Council's executive member for planning and growth, said: "High streets have been severely affected during the pandemic and we want to support local businesses as much as we can to get back on their feet.
"Our stores, cafés and restaurants are keen to welcome customers back and we're encouraging residents to make a pledge to support local businesses wherever they can."
Steve Crowley, North Herts District Council's commercial service director, added: "Local businesses across our towns have been working tirelessly to offer shoppers and diners the very best Covid-secure experience. We've added many hand sanitiser stations to our shopping centres, as well as one-way systems to keep everyone as safe as possible.
"The opening up of our high streets is an exciting development and we can't wait to properly welcome everyone back."
The 'Shop Safe, Shop Local' campaign in Bishop's Stortford, Sawbridgeworth, Hertford, Ware, Baldock, Hitchin, Letchworth and Royston is part of the Reopening the High Streets Safely Programme, which has allocated up to £132,170 to East Herts and up to £118,251 to its northern neighbour.
To find out more, visit www.eastherts.gov.uk/shopsafe.