ICC Cricket World Cup film will put Sawbridgeworth in front of a 25 million worldwide audience
Sawbridgeworth Cricket Club is set to be seen by around 25 million viewers across the globe during coverage of the ICC Cricket World Cup.
A camera crew descended on their ground on Saturday to film part of a special film about diversity and multiculturalism ahead of the tournament, which is being held in this country and began today (May 30).
Sawbridgeworth have a number of Asian players who travel up from London to play and have become a big part of the club in recent times.
And the piece, which was also filmed at Test ground Edgbaston, will be aired around the world and on social media during the tournament.
“It was a big thing for our club as about 25 million people are likely to watch it,” said Sawbridgeworth chairman Qam Farooq, who was contacted by the ECB with a view to being involved.
“A few years back you wouldn’t have seen any Asian players playing for Sawbridgeworth, but now we’ve got more than half a dozen.”
The club is moving in the right direction thanks to its hard-working committee and developing an exciting brand of cricket.
And their moment in the television spotlight will epitomise the inclusive approach the ECB is pushing as it looks to grow participation levels.
A statement said: “The ECB has recently restructured its operation to focus on increasing growth and participation within cricket, with the aim of increasing broader community engagement from grassroots to elite cricket.
A successful game needs more players and more opportunities to play. We’re focused on making cricket more accessible and open to everyone.
“Our Participation & Growth team is committed to creating an outstanding experience for the next generation of players, coaches, officials and volunteers.”