Standon Calling launches £50,000 appeal to save festival
East Herts' boutique music festival, Standon Calling, has launched a £50,000 crowdfunder to ensure the event survives the coronavirus crisis.
Founder Alex Trenchard hung on until May in the hope of avoiding cancelling the 15th-anniversary bash which was due to take place from July 23 to 26 with headliners Bombay Bicycle Club, Hot Chip and Primal Scream. Other acts included Maribou State, Craig David TS5, Sister Sledge, Ella Eyre, Everything Everything, Sophie Ellis-Bextor and Grandmaster Flash.
Without insurance to cover losses caused by the unprecedented Covid-19, the 17-000 capacity festival faces financial difficulties and has decided to appeal to fans for support.
The crowdfunder says: "Standon Calling is an independent festival. It is a labour of love that happens once a year and any profits are reinvested back into future festivals. As a result, we don't have cash reserves to fall back on. But with our loyal and supportive audience, we believe that we can collectively secure the future of Standon Calling.
"With the 2020 festival unable to go ahead, our usual revenue streams which we're reliant upon are gone - things like the festival bars, food traders and other onsite income. This paired with 2020's sunk and non-recoupable costs - our marketing, office rent and staff payroll - leaves us in a financially vulnerable position."
The team says: "The festival has overcome obstacles over the last 15 years, however, we've never experienced anything as testing as this. We're kindly asking everyone to come together and donate what you can to support the future of Standon Calling."
A range of reward offers and options are available for donors such as exclusive merchandise, the chance to win free tickets for like, a VIP platform at next year's event of a 50% bar credit. Supporters also get an SOS pin badge.
To donate see www.crowdfunder.co.uk/standon-calling