Goldtop motorcycle outfitters opens new experience store and ride-out destination in Bishop's Stortford
A growing family-run business – regularly described as the "best-kept secret in motorcycling" – is embracing the café racer scene of the 1960s with its range of premium clothing and accessories.
Motorcycle outfitters Goldtop is a specialist in leather jackets, boots, gloves and gauntlets for men and women.
The original Goldtop brand was founded in 1951, before father and son Kevin (KC) and Joe Cullen revived it in 2012 and began trading online.
Now the duo have expanded by opening their first bricks-and-mortar store, in Bishop's Stortford, which it wants to become the perfect ride-out destination for lovers of classic British bike brands such as Triumph, BSA, Vincent, Norton and Ariel.
"We're trying to make an experience store," said Joe. "We wanted a store where people felt comfortable to come, relax and have a coffee with no hard sell.
"We're confident in the quality of our products. The company's motto is 'Known and recommended everywhere'. That's the original motto from the 50s that's the ethos behind everything we do."
The Goldtop store is on a working farm and stables in Gipsy Lane. As well as all its latest products on display in the showroom – with classic posters, advertisements and photographs adorning the walls – customers can enjoy a coffee and cake at outdoor and indoor seating.
It is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. There is parking in the yard for up to 100 bikes, making it both an ideal meet-up point for bikers and a go-to destination for top-quality products.
"We've found our niche making luxury fashion-style clothing with the quality and performance characteristics that are required legally for motorcycle clothing, as well as surpassing those substantially to achieve the highest safety rating," said Joe.
"Safety, comfort and style are the three things we always put at the forefront of what we do.
"We cater for the classic motorcycle or the modern motorcycle and for people who respect heritage clothing brands."
KC, 59, was a period clothing dealer and, being a biker himself, spotted a gap in the market before deciding to relaunch the Goldtop brand. Joe, 30, who had worked with him at events, came on board having previously earned a first-class masters in aerospace engineering at Manchester University.
KC and wife Samantha moved from London to Stansted a couple of years ago after the company, which has been a huge hit online, outgrew their house.
The pandemic inspired them to look for a physical space where they could grow the brand and give classic motorbike enthusiasts somewhere to share their passion.
"Our growth so far has come heavily from word-of-mouth referrals and we've been told on multiple occasions that we're the best-kept secret in motorcycling. We're quite happy growing organically," said Joe.
"It can be hard to find a company you can trust and rely on, but that's something we want to become.
"I'm just glad to be able to work with my dad and enjoy what we do."