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Goldtop motorcycle outfitters opens new experience store and ride-out destination in Bishop's Stortford




A growing family-run business – regularly described as the "best-kept secret in motorcycling" – is embracing the café racer scene of the 1960s with its range of premium clothing and accessories.

Motorcycle outfitters Goldtop is a specialist in leather jackets, boots, gloves and gauntlets for men and women.

The original Goldtop brand was founded in 1951, before father and son Kevin (KC) and Joe Cullen revived it in 2012 and began trading online.

Kevin (KC) Cullen and his son Joe at their new store in Gipsy Lane, Bishop's Stortford. Picture: Vikki Lince
Kevin (KC) Cullen and his son Joe at their new store in Gipsy Lane, Bishop's Stortford. Picture: Vikki Lince

Now the duo have expanded by opening their first bricks-and-mortar store, in Bishop's Stortford, which it wants to become the perfect ride-out destination for lovers of classic British bike brands such as Triumph, BSA, Vincent, Norton and Ariel.

"We're trying to make an experience store," said Joe. "We wanted a store where people felt comfortable to come, relax and have a coffee with no hard sell.

"We're confident in the quality of our products. The company's motto is 'Known and recommended everywhere'. That's the original motto from the 50s that's the ethos behind everything we do."

Shop manager Tony Walters chats with customers Alex and Sarah, both wearing their newly-purchased jackets. Picture: Vikki Lince (49940749)
Shop manager Tony Walters chats with customers Alex and Sarah, both wearing their newly-purchased jackets. Picture: Vikki Lince (49940749)

The Goldtop store is on a working farm and stables in Gipsy Lane. As well as all its latest products on display in the showroom – with classic posters, advertisements and photographs adorning the walls – customers can enjoy a coffee and cake at outdoor and indoor seating.

It is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. There is parking in the yard for up to 100 bikes, making it both an ideal meet-up point for bikers and a go-to destination for top-quality products.

"We've found our niche making luxury fashion-style clothing with the quality and performance characteristics that are required legally for motorcycle clothing, as well as surpassing those substantially to achieve the highest safety rating," said Joe.

"Safety, comfort and style are the three things we always put at the forefront of what we do.

Goldtop motorcycle outfitters is a specialist in leather jackets, boots, gloves and gauntlets for men and women. Picture: Vikki Lince
Goldtop motorcycle outfitters is a specialist in leather jackets, boots, gloves and gauntlets for men and women. Picture: Vikki Lince

"We cater for the classic motorcycle or the modern motorcycle and for people who respect heritage clothing brands."

KC, 59, was a period clothing dealer and, being a biker himself, spotted a gap in the market before deciding to relaunch the Goldtop brand. Joe, 30, who had worked with him at events, came on board having previously earned a first-class masters in aerospace engineering at Manchester University.

KC and wife Samantha moved from London to Stansted a couple of years ago after the company, which has been a huge hit online, outgrew their house.

Goldtop is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. Picture: Vikki Lince
Goldtop is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. Picture: Vikki Lince

The pandemic inspired them to look for a physical space where they could grow the brand and give classic motorbike enthusiasts somewhere to share their passion.

"Our growth so far has come heavily from word-of-mouth referrals and we've been told on multiple occasions that we're the best-kept secret in motorcycling. We're quite happy growing organically," said Joe.

Goldtop at Blyth Farm, Gipsy Lane, Bishop's Stortford. Picture: Vikki Lince (49535523)
Goldtop at Blyth Farm, Gipsy Lane, Bishop's Stortford. Picture: Vikki Lince (49535523)

"It can be hard to find a company you can trust and rely on, but that's something we want to become.

"I'm just glad to be able to work with my dad and enjoy what we do."

Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram.

Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram
Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram
Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram
Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram
Boots, gloves and gauntlets galore as well as jackets. Picture: Vikki Lince (49940703)
Boots, gloves and gauntlets galore as well as jackets. Picture: Vikki Lince (49940703)
Sofa so good for Goldtop at Blyth Farm. Picture: Vikki Lince
Sofa so good for Goldtop at Blyth Farm. Picture: Vikki Lince
Goldtop sells oils and waxes for its leather products. Picture: Vikki Lince
Goldtop sells oils and waxes for its leather products. Picture: Vikki Lince
The upstairs showroom at Goldtop. Picture: Vikki Lince (49940699)
The upstairs showroom at Goldtop. Picture: Vikki Lince (49940699)
Goldtop at Blyth Farm, Gipsy Lane, Bishop's Stortford – The company has opened physical premises having traded online only since 2012. Picture: Vikki Lince (49535600)
Goldtop at Blyth Farm, Gipsy Lane, Bishop's Stortford – The company has opened physical premises having traded online only since 2012. Picture: Vikki Lince (49535600)
Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram. Picture: Vikki Lince (49940710)
Go to goldtop.co.uk to find out more and search for @GoldtopEngland on Facebook and Instagram. Picture: Vikki Lince (49940710)
There were vehicles with two, three and four wheels at Goldtop's launch weekend. Picture: Vikki Lince (49535625)
There were vehicles with two, three and four wheels at Goldtop's launch weekend. Picture: Vikki Lince (49535625)
Goldtop is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. Picture: Vikki Lince
Goldtop is open Fridays to Sundays from 10.30am and by appointment only Mondays to Thursdays. Picture: Vikki Lince
Kevin (KC) and Joe Cullen have revived the Goldtop brand, which was founded in 1951. Picture: Vikki Lince
Kevin (KC) and Joe Cullen have revived the Goldtop brand, which was founded in 1951. Picture: Vikki Lince


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